ROMA and Repräsentanz Transparent Building Envelope: Working Together for Effective Thermal and Heat Protection in Buildings

The Representative Office for Transparent Building Envelopes (RTG) sees itself as a dialogue partner for policymakers, experts, and the general public. Its goal is to shape the political and legal framework in such a way that windows, facades, sun protection, and smart control systems can realize their full potential. For it is only through the interplay of these elements that buildings are created which prevent overheating in the summer, generate energy in the winter, and promote comfort, health, and needs-based building control year-round.

As a manufacturer of high-quality Roller Shutters, External Venetian Blinds, Textile Screens and Garage Doors, ROMA contributes its decades of experience in the areas of thermal insulation, glare protection, daylight utilization and building automation to the work of RTG. ROMA stands for tried-and-tested solutions that are convincing in both new builds and refurbishments.

A recent example of the political work carried out by the Transparente Gebäudehülle Representative Office is the brief study by the renowned consulting firm Prognos, which was published in October 2025. It impressively demonstrates how targeted improvements to construction and renovation subsidies can not only advance climate protection but also stimulate the construction industry at the same time.

Key findings:

• Up to 35,000 additional housing units per year through low-interest subordinated loans

• At least 17,000 fully planned but not yet built apartments that could be realized by reinstating the EH55 subsidy standard

• Renovation investments of over three billion euros per year through tax incentives, particularly for inherited properties

• Socially graduated subsidies for greater fairness

• Up to 75,000 new jobs through stimulated construction and renovation activities

The study demonstrates that intelligent funding instruments can simultaneously address climate protection goals, housing needs, and economic stability.

ROMA sees itself as part of the solution when it comes to comprehensive concepts for thermal and heat protection of the building envelope. This is because ROMA’s exterior sun protection systems play a central role in thermal insulation, reducing heating costs, and intelligent light control. When combined with smart control technology—such as the Smart Home integrations compatible with ROMA systems —these solutions combine living comfort with automatic heat and thermal protection.

As a partner in the Transparent Building Envelope representative office , ROMA not only contributes technical expertise, but also an understanding of practical implementation. Especially in times of a shortage of skilled workers and scarce resources, well thought-out, efficient and economically viable systems are more in demand than ever. ROMA stands for quality "Made in Germany" and works closely with qualified tradespeople - an important prerequisite for implementing the RTG goals in everyday life.

Use the ROMA specialist dealer search to find a competent contact in your region - for individual advice, customized planning and professional implementation of your sun shading solution.