ROMA online spot "Catwalk" wins Red Dot Award
In 2017, the product design of the ROMA CDL Comfort & Design slat for External Venetian Blinds already won the Red Dot Award. Now ROMA has also won the internationally recognized design prize for the online spot for the CDL. In the "Communication Design" category, the award goes to the "Catwalk" commercial.
Once a year, an expert international jury presents the prestigious Red Dot Award, which is regarded as a seal of quality for high design performance and creativity. This year, the ROMA online spot "Catwalk" also impressed the jurors and can therefore look forward to receiving an award. The award ceremony will take place on October 26 in Berlin.
The nationwide ROMA TV campaign for the ROMA CDL was reinforced with the online spot. On her very private "catwalk", the leading actress simply wants to be by herself and try out one or two outfits at home, away from the eyes of others. No problem with the ROMA CDL: the high slat overlap and the specially developed guide rails protect the secret model from prying eyes, even at night in brightly lit interiors and when viewed from the side. And that's not all: residents are also protected from the heat of the sun and burglars.
The communications agency Baschnegger Ammann Partner from Dornbirn was responsible for the idea, concept and script of the "Catwalk" online commercial, which was directed by Tim Löhr and produced by Zeitsprung Commercial from Düsseldorf.