Why backlinks are so important for your online visibility
ROMA guide for backlinks

So-called backlinks play an important role in helping potential customers find your website more easily on Google. Every link from a high-quality, topic-relevant site—such as ROMA—signals to Google that your website is trustworthy and relevant.

ROMA continuously invests in professional online marketing strategies to increase the visibility of the ROMA brand and, as a result, bring you more qualified customer inquiries:

  • Search Engine Optimization (SEO)

  • Paid Google Ads (SEA)

  • Optimization for AI models (GEO)

An important part of this is the dealer pages currently being developed, which will present your business in an appealing way while also containing a valuable backlink to your website. You’ll benefit from these joint marketing efforts and further strengthen your position on Google. We kindly ask that you also link your own website to the ROMA site, if you haven’t already done so.

How to Include ROMA as a Backlink on Your Website

Option 1: Link the ROMA logo (recommended)

If you use the ROMA logo on your website, we recommend the following link:

Target URL:

https://www.roma.de/

Alt attribute for the logo:

alt="ROMA – Roller Shutters, External Venetian Blinds & Textile Screens"

Why this is important:

  • Improves the page’s accessibility

  • Also supports SEO performance

  • Strengthens content relevance for Google


Option 2: Insert a text link

Alternatively, or in addition, you can include a standard text link on your website, e.g.:

“Read more about high-quality ROMA sun protection at www.roma.de.”

or

“For more information on high-quality Roller Shutters, External Venetian Blinds, and Textile Screens from ROMA, visit www.roma.de.”

or

“Discover high-quality ROMA Roller Shutters, External Venetian Blinds, and Textile Screens: www.roma.de.”

or

“Read more about ROMA: www.roma.de.”

Here, too, the target URL should look like this:

https://www.roma.de/
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