German Brand Awards 2019: ROMA online spot honored twice
In 2018, the ROMA online commercial "Catwalk" for the CDL Comfort & Design slat for External Venetian Blinds already won the Red Dot Award. This year, the commercial was honored with the German Brand Award 2019 in two categories.
The ROMA online commercial was named "Winner" in the Excellence in Brand Strategy and Creation - Brand Communication - Movies, Commercials & Virals category and "Special Mention" in the Excellence in Brand Strategy and Creation - Lighthouse Project of the Year category.
The German Brand Award is presented by the German Design Council and the German Brand Institute in recognition of successful brands, consistent brand management and sustainable brand communication. It is being awarded for the fourth time this year. This year, the ROMA online spot "Catwalk" also impressed the judges. The award ceremony took place on June 6, 2019 in Berlin.
The nationwide ROMA TV campaign for the ROMA CDL was reinforced with the online spot. On her very private "catwalk", the leading actress simply wants to be by herself and try out one or two outfits at home, away from the eyes of others. No problem with the ROMA CDL: the high slat overlap and the specially developed guide rails protect the secret model from prying eyes, even at night in brightly lit interiors and when viewed from the side. And that's not all: residents are also protected from the heat of the sun and burglars.
The communications agency Baschnegger Ammann Partner from Dornbirn was responsible for the idea, concept and script of the "Catwalk" online commercial, which was directed by Tim Löhr and produced by Zeitsprung Commercial from Düsseldorf.