ROMA relies on innovative logistics for factory transportation
In addition to its headquarters in Burgau, the Bavarian-Swabian manufacturer of Roller Shutters, External Venetian Blinds, and Textile Screens is building a new logistics warehouse in the nearby Scheppach industrial park. To handle the resulting in-house transport operations, ROMA is investing in its first natural gas-powered Mercedes-Benz tractor-trailer. The vehicle, from the Econic series, was officially handed over last week.
“Environmental considerations played an extremely important role in this purchase,” reported Werner Riedmann, Head of ROMA Logistics, at the vehicle handover. “Operating on natural gas enables us to carry out in-house transport between the production site in Burgau and the new logistics center in Scheppach with the lowest possible emissions.”
In addition, the Mercedes-Benz Econic has much more to offer: The low-entry design allows for ergonomic and health-promoting entry and exit, while the panoramic glazing ensures excellent visibility. Furthermore, the Econic is ideally suited for frequent trailer changes and is therefore perfectly equipped for distribution transport.
At the same time, the Econic provides an ideal advertising space for the new ROMA TV campaign, which has been airing on ARD, ZDF, and Sky since September. The new ROMA CDL Comfort and Design slat—the star of both the commercial and the privacy and sun protection features—makes this special-purpose vehicle a real eye-catcher.
Photo:
Diether Roßmann (left), Center Manager at Stern Auto Schwerin, and Werner Riedmann, Head of ROMA Logistics, at the official handover of the Mercedes-Benz Econic CNG.